Forget the PDFs – Try new Audio and Video Testimonials

What I hear at all marketing conferences today is that technology has changed the way we process information and people today like to listen or watch – not read! So CAL has taken our first step into this new world by posting an audio testimonial clip on our website. If you go to www.calszone.com/staffing and click on the audio button you can hear Christine Huebert at Pridestaff talk about her experience with StaffLinx GP - integrating Microsoft Dynamics GP back office to the Bullhorn front office. And her thoughts on a California company using a Connecticut based company for remote Great Plains support. My next goal is to do a video case study – if I can get Christine to agree to be on camera!

I would love to hear your thoughts – are you using audio or video in your marketing? Are you more likely to listen to an audio clip or watch a video case study instead of reading a written document?