Optimizing Your Linked-In Profile

This is a great post about how to optimize your linked in profile:

http://www.seoptimise.com/blog/2009/09/10-tips-to-optimise-your-linkedin-profile.html

These are the best three points mentioned in the article:

1. Edit profile to claim vanity URL – This should be set to use your name (or closest match if unavailable) within the URL, for example: www.linkedin.com/in/kevingibbons – this will help you to optimise your own name in the search engines and also makes the URL easier to remember if promoted on business cards or email signatures.
2. Register a company profile – If your company doesn’t already have a company listing, you should create one! Here’s an example of the SEOptimise company profile, if your company does have a profile, you should encourage employees to create their own individual LinkedIn profile’s and ensure the current employer entry is completed. This will automatically update all employees listed on the company profile, providing the company name is exactly matched.
3. Make use of the 3 website hyperlinks – For SEO value, LinkedIn is very good – they give you the opportunity to add three hyperlinks to websites of your choice. If you’re not trying to optimise your site for “My Website”, “My Portfolio” and “My Blog” it might be an idea to select “Other” and choose your own anchor text instead!