Chose a hot topic such as a comparison between your product and a competing product, or a how to article that shows you know a lot about the product you are selling.
Use A Compelling Title that uses keywords.
Great leading paragraph that lets people know what you will deliver.
Sub-titles to break content into readable chunks and make it “scan friendly”
Include call to action, such as visit our website and fill out our contact form to get a free evaluation of your needs.
Link to your site as many as three times in a longer post, but do not send all links to the same page, link to different, relevant pages of your site.
Signature line so people know who you are.
Hit the twitter button after you post and tweet your post.
This article was adapted from the article How To Write a Killer Blog Post at Search Engine Journal.com
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