For businesses referrals are becoming more important than
ever. While advertising and even direct marketing have their benefits, nothing
brings in the clients like a referral from a respected partner or industry
associate. Referrals can also serve as good measuring sticks for a company's
marketing strategies, but that requires some form of referral tracking.
When a company does not have the ability to track referrals,
its marketing experts have no way of knowing if their marketing programs were
really effective. Depending on who you ask, 60, 70, or according to The
Referral Engine , as much as 80 percent of new business for most
companies comes from referrals. Still, as few as 25 percent of those companies
have any effective system for managing and tracking their referrals.
The CRM Software Blog's new white paper has a simple answer
to the referral question: Microsoft Dynamics CRM. According to the white paper,
"24
Wildly Creative Ways Companies Use Microsoft Dynamics CRM to Drive Revenue and
Serve Customers", Microsoft
Dynamics CRM makes referral tracking a cinch. When you use Dynamics CRM,
"the referral source is populated automatically or entered during the
client enrollment process". With this system in place, you can easily keep
track of your BFFs (Best Friends of the Firm) and keep those referrals coming.
Microsoft Dynamics CRM gives you the power to keep
information about referrals and also track their success rate so that you know
where referrals were effective and where they were not. To download more
amazing ideas for Microsoft Dynamics CRM, download the white paper from CRM
Software Blog at www.crmsoftwareblog.com/creative-crm.
Then check out a cool new infographic which visually shows 12
Great Reasons Companies Use Microsoft Dynamics CRM at www.crmsoftwareblog.com/creative-crm-infographic.
Interested in the price
of Microsoft Dynamics CRM? Request an automated Dynamics CRM Quick Quote
from the CRM Software Blog at www.crmsoftwareblog.com/quick-quote.
By CRM Software Blog Editors
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