How to Keep Track of Referrals with Microsoft Dynamics CRM

For businesses referrals are becoming more important than ever. While advertising and even direct marketing have their benefits, nothing brings in the clients like a referral from a respected partner or industry associate. Referrals can also serve as good measuring sticks for a company's marketing strategies, but that requires some form of referral tracking.

When a company does not have the ability to track referrals, its marketing experts have no way of knowing if their marketing programs were really effective. Depending on who you ask, 60, 70, or according to The Referral Engine , as much as 80 percent of new business for most companies comes from referrals. Still, as few as 25 percent of those companies have any effective system for managing and tracking their referrals.

The CRM Software Blog's new white paper has a simple answer to the referral question: Microsoft Dynamics CRM. According to the white paper, "24 Wildly Creative Ways Companies Use Microsoft Dynamics CRM to Drive Revenue and Serve Customers", Microsoft  Dynamics CRM makes referral tracking a cinch. When you use Dynamics CRM, "the referral source is populated automatically or entered during the client enrollment process". With this system in place, you can easily keep track of your BFFs (Best Friends of the Firm) and keep those referrals coming.

Microsoft Dynamics CRM gives you the power to keep information about referrals and also track their success rate so that you know where referrals were effective and where they were not. To download more amazing ideas for Microsoft Dynamics CRM, download the white paper from CRM Software Blog at www.crmsoftwareblog.com/creative-crm.

Then check out a cool new infographic which visually shows 12 Great Reasons Companies Use Microsoft Dynamics CRM at www.crmsoftwareblog.com/creative-crm-infographic.  

Interested in the price of Microsoft Dynamics CRM? Request an automated Dynamics CRM Quick Quote from the CRM Software Blog at www.crmsoftwareblog.com/quick-quote.

By CRM Software Blog Editors