Best Article We Have Seen About Using Twitter For Business

This article actually gives tips and specific examples of how businesses benefit from the use of twitter. It also gives tips for effective twittering. Read it!

http://www.nj.com/business/index.ssf/2009/06/companies_take_time_to_twitter.html

Excerpt from the article above:

But established Twitterers balk at the idea of using the site to constantly hawk their businesses.

Vaynerchuk will never tweet a direct sales pitch. To do so would be taboo in the Twitter universe, he said. Instead, he uses the site to "eavesdrop on conversations" about wine. Then he'll engage with users, subtly luring them into his world -- and his wines.

"Twitter is like a cocktail party," he said. "You've got to flirt with people. And if you're in sales mode all the time, you're unattractive."