Group blogs are a great way for B2B’s to get in on the social networking game.
What are group blogs?
Group blogging sites are shared by multiple firms in an industry.
Here are a couple: CRM Software Reviews, a Microsoft Dynamics Reseller hub and Accounting Software Reviews for ERP vendors.
What are the advantages of group blogging?
By banding together to blog with other companies in your field you get a blog with:
• Frequently updated content an lots of it
• Cost splitting among all of the members
• A place to establish your brand as a thought leader
• Higher search rankings than you could easily achieve if you were blogging on your own.
• Linking building power from a site with a good page rank.
• A place to hype your achievements
• Networking contacts
• A higher likelihood that your work will be read.
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