Depending on your business, a sales cycle can be quite long
when the sales people have to contact the potential buyers several times in
order to close the sale. Ideally, businesses want sales people to close sales
faster, bring in more revenue, and earn more commissions. For that to happen,
they need better information about their inventory and availability and more
relevant information about their customers. When the sales people understand
and can react to customers' buying processes, they can close sales faster.
An example of an accelerated sales cycle is a company that
manufactures sensors for lighting, security, and HVAC. Its customers are
primarily hotels, residential housing, and universities.
The company's sales people visit customers and demonstrate
their products, and they are armed with mobile devices that receive real-time
updates on sales visits from Microsoft Dynamics CRM. They are fully aware of
their customer's needs before they arrive and can better serve them when they
interact with them. They are able to answer questions about inventory,
delivery, and payment more effectively when they have that knowledge in the
palms of their hands. As a result, many customers are often ready to close a
sale on the first call.
The above example is only one of many ways that integrating
CRM into mobile technology can give businesses the edge they need to be more
productive and more profitable. For more examples like this and a comprehensive
look into mobile CRM, you can download the white paper "Why Go Mobile? Six
Strategic Objectives You Can Conquer with Mobile CRM" at www.crmsoftwareblog.com/mobile-crm.
By Anya Ciecierski, CRM Software Blog Editor, www.crmsoftwareblog.com
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